When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

·         It can enable you to offer discounts that compete directly with your competitors’ pricing
·         It can identify how your offering is different in comparison to your competitors
·         It can give you deeper insight into the market and their approach
·         It can reveal which additional regions you could be operating in so that you can grow your business

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